This jewellery brand had an established buyer base in the traditional sense but this time, they sought to reach out to the new-age buyer to bring in the next generation of shoppers, globally.

Through a combination of English and vernacular communication, we tapped into the younger audience with different backgrounds- both traditional and cosmopolitan. At the same time, we rolled out two product campaigns- one the traditional Vedhani (a type of gold ring) and a gift card, which had a more modern appeal to it. This, paired with aggressive digital marketing, led to a tremendous response, exactly from the buyer class, the brand wanted to target.