This residential project struggled to get going on the sales front. Here's how our 3-stage approach led to an exponential growth in their lead generation.
A residential project that offered leisure living options wanted to overcome the negative sentiment in the real estate sector and stiff competition to ensure more bookings.
We aimed at generating a strong brand recall in the first phase, followed by identifying the right buyer demographic to boost sales. Understanding the buyer sentiment and the local market, we targeted young adult investors with a communication strategy focusing on the numerous benefits of the project, including connectivity and lifestyle it offered. This led to the conversion being shot up by 500%.
