This jewellery brand wanted to connect better with young customers and establish a better recall amongst them. Here's how we helped them win their new target audience's hearts and attention.
This jewellery brand had an established buyer base in the traditional sense but this time, they sought to reach out to the new-age buyer to bring in the next generation of shoppers, globally.
Through a combination of English and vernacular communication, we tapped into the younger audience with different backgrounds- both traditional and cosmopolitan. At the same time, we rolled out two product campaigns- one the traditional Vedhani (a type of gold ring) and a gift card, which had a more modern appeal to it. This, paired with aggressive digital marketing, led to a tremendous response, exactly from the buyer class, the brand wanted to target.
